Embargoed for release December 22, 2001

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For immediate release December 23, 2001

For more information contact: Dr. Glenn Livingston at 603-537-0775 or glennl@DietTypes.com

What is Your Diet Personality?

Are You a Chocomaniac? A French Fry? A Carbo Craver?

	DIET PERSONALITY TYPE (Foods They Have Trouble Controlling)
	EVERYONE	Food Finesser	Chocomaniac	French Fry	Food for Fun	Carbo Craver
Sweets	47%	12%	84%	23%	67%	46%
Chocolate	43%	12%	84%	13%	69%	36%
Salty Snacks	42%	12%	47%	53%	74%	37%
Starchy Foods	42%	18%	31%	60%	69%	41%
Fatty Foods	32%	05%	16%	78%	87%	12%
Fried Foods	29%	05%	22%	55%	82%	10%
Any fast food	25%	05%	29%	29%	57%	11%
Nuts	17%	03%	21%	23%	34%	08%


	Trigger Foods	Physical Differences	Personality Differences	Alternatives to Food for Stress Relief?	Motto
Food Finesser	None	Thinner than Average, happier with present weight, less history of weight difficulties.	Objective, thinks things through, and prefers working alone rather than in groups. Able to use intuition as needed.	Weightlifting	*"Everything in Moderation"*
Choco- maniac	Chocolate, chocolate, chocolate, chocolate, chocolate, and sweets.	Average weight, but tends to yoyo up and down due to chocolate and sweets binges.	Compassionate, sensitive, uses gut feelings or emotions often to make decisions. Social, and has difficulty saying 'no' so is overwhelmed with time pressures.	Focus on time management and the 'simple things' like learning to say 'no', practicing smiling, and drinking herbal tea.	*"When the Going Gets Tough, The Tough Eat Chocolate”*
French Fry	Very vulnerable to fatty, fried, starchy, and salty foods. Not very vulnerable to chocolate and sweets.	Heavier than average, but doesn't necessarily 'yoyo' up and down.	Objective, outgoing, but has more anger due to work and family pressures. More responsive to stress management than most.	Learning to leave problems at work, listening skills training, anger management training, reading.	"Yes, I would like fries with that, thanks"
Food for Fun	Triggered by most good tasting foods. Distinguished by a greater number of trigger foods rather than any particular trigger category.	Heaver than average, but thinner than the French Fry. Yoyo's up and down due to binges.	Compassionate, sensitive, tends to speak mind freely. Primary source of stress is boredom. (But also some time pressures - from taking on too much to avoid feeling bored!)	Greatest relief comes from learning to break down and prioritize tasks. Secondarily from reducing interruptions.	*"I'm bored! What do you have to eat?"*
Carbo Craver	Triggered by Starches and Salty Snacks. Better control than average for any trigger food containing fat (nuts, fast foods, etc)	Thinner than average. Less likely to have yoyo'd up and down.	A little less social than others - sometimes has difficulty meeting new people, or is just less interested. More likely to own cats.	Exercising (Aerobics, Weightlifting, Flexibility Training) Supplementation (Vitamins and Herbs)	"Pass the pasta please"

PERSONALITY DIFFERENCES THAT
VARY WITH FOOD CRAVINGS STYLES


	EVERY ONE	Diet Personality
	EVERY ONE	Food Finesser	Chocomaniac	French Fry	Food for Fun	Carbo Craver
I generally consider it more important to be 'compassionate' than to be 'objective'	68%	57%	83%	59%	79%	68%
Experience is more important than intuition when you are making choices in life I rely more upon experience than intuition to make choices in life	54%	45%	51%	56%	61%	56%
People who know me are more likely to describe me as 'sensitive' than as 'analytical'	62%	55%	71%	53%	74%	61%
I speak very spontaneously, fairly often without thinking before I do Find myself in the position of having to tell people that I didn't really mean what I said I am not like others who are concise and virtually always seem to think before they speak	40%	32%	44%	42%	52%	34%
There are those who would say I am 'a softy' because I tend to consider MORE than facts and logic alone when I make important decisions	68%	57%	76%	64%	79%	69%
When I really need to accomplish something important, it's usually better that I work as part of a team or in a group setting I do better that way than working in isolation	31%	24%	37%	35%	34%	27%
I find it hard to meet people I am not very outgoing	32%	31%	26%	23%	38%	39%
60yrs+ of age	05%	01%	07%	08%	03%	08%
Has children living at home	50%	45%	50%	54%	53%	52%
Has at least one dog at home.	56%	61%	35%	51%	84%	55%

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Since the diet personalities are easily predicted by a few short personality and demographic questions, a web site has been built where one can take the Diet Personality Test, and receive a customized analysis for free. Log onto www.DietTypes.com to do so. For a detailed report of the survey which supports these personality types, click on the PRESS link at www.DietTypes.com (or go directly to http://www.TellMeMyType.com/press.php )

Executive Solutions is a full-service international marketing research firm established in 1984 which specializes in the latest qualitative and quantitative research methods and counts numerous Fortune 500 companies as clients.

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"Yes, I would like fries with that, thanks"